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Mapping your future growth : five game-changing consumer trends.: Iu134-1/1-2013E-PDF

"Three major phenomena are profoundly altering Canada’s commercial landscape – advances in technology, changing demographics, and the 2007-08 global recession – providing fertile ground for the emergence of new consumer behaviours. This report delves into this new reality, showcases select opportunities awaiting small and medium-sized enterprises (SMEs), and presents strategies to adapt to-and benefit from-the following five emerging Canadian consumer behaviours"--Executive Summary, p. 2.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.834599&sl=0

Publication information
Department/Agency
  • Business Development Bank of Canada.
TitleMapping your future growth : five game-changing consumer trends.
Variant title
  • Five game-changing consumer trends
  • At head of title: BDC study
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • "October 2013."
  • Issued also in French under title: Planifier votre croissance : cinq tendances de consommation qui changent la donne.
  • Includes bibliographic references.
Publishing information
  • [Ottawa] : Business Development Bank of Canada, c2013.
Description38 p. : ill.
Catalogue number
  • Iu134-1/1-2013E-PDF
Subject terms
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