Trademarks .: Iu71-4/37-2017E-PDF

"A trademark is a combination of letters, words, symbols and/or designs that distinguishes your goods and services from those of others in the marketplace. It is important because over time, a trademark comes to stand not only for the actual goods or services you sell, but also for your reputation and your brand. Your brand tells your customers what they can expect from your goods or services; it sets you apart from your competitors"--p. [1].

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.840118&sl=0

Publication information
Department/Agency Canadian Intellectual Property Office.
Title Trademarks .
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Title from caption.
The catalogue number (IU71-4/37-2017) and ISBN (978-0-660-09121-1) for the bilingual print edition have been copied in this electronic publication.
Issued also in French under title: Marques de commerce.
Includes bibliographical references.
Issued also in printed form.
Publishing information [Gatineau, QC?] : Innovation, Science and Economic Development Canada, Canadian Intellectual Property Office, [c2017?]
Description [1] p. : ill.
ISBN 978-0-660-09119-8
Catalogue number
  • Iu71-4/37-2017E-PDF
Subject terms Trademarks
Competitiveness
Legal rights
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