2018-2019 CRA benefits and credits campaign concept testing : final report / prepared for the Canada Revenue Agency.: Rv4-123/2019E-PDF
"The Canada Revenue Agency (CRA) commissioned EKOS Research Associates, Inc., to conduct focus groups among Canadians to discuss concepts for an advertising campaign on the availability of tax benefits and credits. The aim of this research was to learn how members of the general public and specific audiences within the general public responded to three different advertising concepts, each presented in television, print and radio formats. A total of 10 focus groups were conducted among 84 participants, aged 18 or older. The groups were segmented to include separate groups among key audiences, including: low income, Indigenous, New Canadians and youth (aged 18 to 24). The fieldwork was conducted between September 10 and 18, 2018. This publication reports on the findings of the research."
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.868292&sl=0
| Department/Agency | Canada Revenue Agency. Ekos Research Associates. |
|---|---|
| Title | 2018-2019 CRA benefits and credits campaign concept testing : final report / prepared for the Canada Revenue Agency. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Issued also in French under title: Tests de concepts de campagne relative aux prestations et crédits de l'ARC 2018-2019 : rapport définitif. Cover title. "Supplier name: EKOS Research Associates, Inc." "Contract number: # 46558-193758/001/CY." "Registration number: POR 033-18." "December 2018." Includes executive summary. Issued also in HTML format. |
| Publishing information | [Ottawa] : Canada Revenue Agency = Agence de revenu du Canada, 2018. ©2018 |
| Description | 1 online resource (40 pages) : colour illustrations |
| ISBN | 9780660295794 |
| Catalogue number |
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| Subject terms | Tax benefits Tax credits Advertising Public opinion |
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