Testing recall of recruitment advertising : 2018-2019 campaign : methodological report / submitted to: Department of National Defence ; submitted by: Corporate Research Associates.: D2-411/2019E-PDF
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publications.gc.ca/pub?id=9.870763&sl=0
Department/Agency | Canada. Department of National Defence. Corporate Research Associates. |
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Title | Testing recall of recruitment advertising : 2018-2019 campaign : methodological report / submitted to: Department of National Defence ; submitted by: Corporate Research Associates. |
Variant title | Testing recall of the recruitment advertising campaign : methodological report |
Publication type | Monograph |
Language | Bilingual-[English | French] |
Other language editions | Bilingual- [English | French] |
Later edition | Testing recall of recruitment advertising : 2020-2021 |
Format | Electronic |
Electronic document |
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Note(s) | Issued also in French under title: Évaluation du rappel de la campagne publicitaire de recrutement : campagne de 2018-2019 : rapport de méthodologie. Cover title. "POR number: POR 118-18." "Contract number: W8484-181045/001/CY." "March 2019." Methodological report and executive summary issued also in HTML format. Includes some text in French. |
Publishing information | Ottawa, Ontario : National Defence = Défense nationale, 2019. ©2019 |
Description | 1 online resource (11, 8, 8 pages) + executive summary, tables |
ISBN | 9780660303130 |
Catalogue number |
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Subject terms | Armed forces Recruiting Advertising Public opinion Public opinion polls Methodology |
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