Testing recall of recruitment advertising : 2020-2021 campaign : methodological report / submitted to: Department of National Defence ; submitted by: Narrative Research.: D2-411/1-2021E-PDF ; D2-411/2-2021E-PDF
"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, CAF’s recruitment strategy targets Canadians aged 17-35, with the purpose of increasing interest and consideration for CAF jobs through focusing attention on the relevancy of CAF’s training, education and career development programs. To help meet stated recruiting objectives, the CAF 2020-21 recruitment campaign’s overarching objective was to increase awareness of the various careers and unique opportunities that the CAF has to offer for millennials"--Executive summary, page [3].
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.900050&sl=0
| Department/Agency | Canada. Department of National Defence, issuing body. Narrative Research, consultant. |
|---|---|
| Title | Testing recall of recruitment advertising : 2020-2021 campaign : methodological report / submitted to: Department of National Defence ; submitted by: Narrative Research. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Testing recall of recruitment advertising : |
| Earlier edition | Testing recall of recruitment advertising : 2018-2019 |
| Format | Electronic |
| Electronic document |
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| Note(s) | Caption title. "March 2021." "POR Number: POR 027-20." "Contract Number: W8484-201016/001/CY." Issued also in French under title: Évaluation du rappel de la publicité de recrutement : campagne 2020-2021 : rapport de méthodologie. Includes some text in French. |
| Publishing information | Ottawa, Ontario : Department of National Defence, 2021. ©2021 |
| Description | 1 online resource (47 unnumbered pages) + 1 executive summary (4 unnumbered pages) |
| ISBN | 9780660389905 9780660389912 |
| Catalogue number |
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| Subject terms | Canada. Canadian Armed Forces -- Recruiting, enlistment, etc. -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |
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