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An experimental study of the relationship between consumer satisfaction and levels of choice / Dr. Louise A. Heslop, Department of Consumer Studies, University of Guelph.: RG31-10/1978E-PDF

"This pilot study was a preliminary attempt ta investigate the possible effects of choice restrictions on satisfaction with products. At the same time it monitored attitudes to overall levels of choice available in the marketplace for the product under study, to manufacturers of the product and to government restrictions on their production"--page iii.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.871167&sl=0

Publication information
Department/Agency
  • Canada. Consumer and Corporate Affairs.
TitleAn experimental study of the relationship between consumer satisfaction and levels of choice / Dr. Louise A. Heslop, Department of Consumer Studies, University of Guelph.
Publication typeMonograph
Language[English]
FormatDigital text
Electronic document
Note(s)
  • Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
  • Includes bibliographical references.
Publishing information
  • [Ottawa] : Department of Consumer and Corporate Affairs, Consumer Research Branch, September 1978.
Author / Contributor
  • Heslop, Louise A. (Louise Annette), 1946- author.
Description1 online resource (vii, 74 pages) : illustrations
Catalogue number
  • RG31-10/1978E-PDF
Subject terms
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