An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph.: RG31-11/1979E-PDF
"The purpose of the exploration reported herein was to provide information to: (1) assist the policy maker in his deliberations without misleading him with superficial objective measurements which albeit may be statistically reliable yet of highly questionable validity; (2) increase familiarity with the problem area, thus permitting, if desired, the design of more precise and structured investigation; and (3) clarify concepts and establish priorities for further investigation"--pages 1-2.
Permanent link to this Catalogue record:
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Department/Agency | Canada. Consumer and Corporate Affairs. |
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Title | An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph. |
Publication type | Monograph |
Language | [English] |
Format | Electronic |
Electronic document | |
Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
Publishing information | [Ottawa] : [Department of Consumer and Corporate Affairs], [1979] |
Author / Contributor | Liefeld, John, author. |
Description | 1 online resource (33 pages) |
Catalogue number |
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Subject terms | Consumers |
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