An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph. : RG31-11/1979E-PDF
"The purpose of the exploration reported herein was to provide information to: (1) assist the policy maker in his deliberations without misleading him with superficial objective measurements which albeit may be statistically reliable yet of highly questionable validity; (2) increase familiarity with the problem area, thus permitting, if desired, the design of more precise and structured investigation; and (3) clarify concepts and establish priorities for further investigation"--pages 1-2.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.871168&sl=1
| Ministère/Organisme | Canada. Consumer and Corporate Affairs. |
|---|---|
| Titre | An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
| Information sur la publication | [Ottawa] : [Department of Consumer and Corporate Affairs], [1979] |
| Auteur / Contributeur | Liefeld, John, author. |
| Description | 1 online resource (33 pages) |
| Numéro de catalogue |
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| Descripteurs | Consumers |
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