Defining the consumer interest : preliminary draft / Abdul Wahab, J.D. Forbes, S.M. Oberg, Faculty of Commerce and Business Administration, University of British Columbia.: RG31-1/1-1977E-PDF
"The purpose of this paper is to attempt, through a survey of the literature, to provide a definition of the consumer interest"--page 1.
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| Title | Defining the consumer interest : preliminary draft / Abdul Wahab, J.D. Forbes, S.M. Oberg, Faculty of Commerce and Business Administration, University of British Columbia. |
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| Publication type | Monograph - View Master Record |
| Language | [English] |
| Format | Digital text |
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| Description | 1 online resource (iv, 176 pages). |
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