Climate action incentive advertising campaign : concept testing / [prepared for the Canada Revenue Agency by The Strategic Counsel].: Rv4-132/2019E-PDF
"As part of the Government of Canada’s carbon pollution pricing system, the Canada Revenue Agency (CRA) is responsible for the delivery of the Climate Action Incentive (CAI) payment to residents of Saskatchewan, Manitoba, Ontario, and New Brunswick, through their respective income tax and benefit returns. Canada Revenue Agency is launching an advertising campaign in March 2019, utilizing radio and print advertising to encourage residents in these four provinces to file their income tax and benefit returns to claim the CAI payment, and to drive target audiences to the web page where more information can be found. A direct mail postcard will also be sent to residents of the four provinces at the end of March"--page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.874269&sl=0
| Department/Agency | Canada Revenue Agency. Strategic Counsel (Firm) |
|---|---|
| Title | Climate action incentive advertising campaign : concept testing / [prepared for the Canada Revenue Agency by The Strategic Counsel]. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Issued also in French under title: Campagne publicitaire sur l’incitatif à agir pour le climat : test de concept. |
| Publishing information | [Ottawa] : Canada Revenue Agency = Agence du revenu du Canada, 2019. ©2019 |
| Description | 1 online resource (66 pages) : colour illustrations + executive summary |
| ISBN | 9780660312064 |
| Catalogue number |
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| Subject terms | Advertising Pollution prevention Climate change |
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