Assessing the effectiveness of VAC communications products : final report / prepared for Veterans Affairs Canada by Environics Research.: V44-10/2019E-PDF

"The Government of Canada continues to improve the services available to Canada's Veterans and their families. With its renewed commitment to better serving Veterans and their families, Veterans Affairs Canada (VAC) is reviewing how it communicates with them about the services it offers. Since VAC last tested communications products (2012), the Government of Canada adopted a “digital first” approach to communications. As such, the Department identified a need to assess the effectiveness of its digital communications approaches"--Executive summary, page i.

Permanent link to this Catalogue record:
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Publication information
Department/Agency Canada. Veterans Affairs Canada.
Environics Research Group.
Title Assessing the effectiveness of VAC communications products : final report / prepared for Veterans Affairs Canada by Environics Research.
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Évaluation de l'efficacité des produits de communication d'ACC : rapport final.
Publishing information [Charlottetown, P.E.I.] : Veterans Affairs Canada = Anciens combattants Canada, May 2019.
©2019
Description 1 online resource (91 pages) : colour illustrations + executive summary (8 pages)
ISBN 9780660312392
Catalogue number
  • V44-10/2019E-PDF
Subject terms Veterans
Communications
Services
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