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Satisfaction, dissatisfaction and complaining behaviour : a comparison of male and female consumers / by Stephen B. Ash and Carole Duhaime.: RG31-32/1979E-PDF

"The purpose of this study is to provide insight into the nature of the relationship between consumers' sex and levels of satisfaction/dissatisfaction with items traditionally purchased by males. To conserve space, this paper is concerned solely with respondents' sex as a correlate of consumer satisfaction/dissatisfaction and complaining behaviour"--Objectives, page 3.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.884051&sl=0

Publication information
Department/Agency
  • Canada. Consumer and Corporate Affairs Canada, issuing body.
TitleSatisfaction, dissatisfaction and complaining behaviour : a comparison of male and female consumers / by Stephen B. Ash and Carole Duhaime.
Publication typeMonograph
Language[English]
FormatDigital text
Electronic document
Note(s)
  • Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
  • "A paper submitted for the Fourth Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, Indiana University, Bloomington, Indiana. October 3-5, 1979."
  • Includes bibliographical references (pages [1-2]).
Publishing information
  • [Ottawa] : [Consumer and Corporate Affairs Canada], [1979]
Author / Contributor
  • Ash, Stephen B., author.
Description1 online resource (28, [2] pages)
Catalogue number
  • RG31-32/1979E-PDF
Subject terms
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