2020 Buy Canadian Promotion Campaign baseline survey : final report / prepared for Agriculture and Agri-Food Canada.: A72-151/1-2020E-PDF ; A72-151/2-2020E-PDF
"The 2019 Budget committed an investment of $25 million over five years for Agriculture and Agri-Food Canada (AAFC) to develop a national consumer focused campaign to better connect Canadians with and instill pride in, Canada’s food system, its agriculture, food and seafood products. Also known as the Buy Canadian Promotion Campaign, the initiative was presented to the Treasury Board and included a tracking study which would monitor the effectiveness of the campaign, and to provide a better understanding of consumer preferences and reactions to the food sector. The objectives of the research were to collect insights to be used to shape the initiative, as well as collect baseline data that would help establish benchmarks in order to track potential changes over the duration of the campaign"--Summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.893693&sl=0
| Department/Agency | Canada. Agriculture and Agri-Food Canada, issuing body. Earnscliffe Strategy Group, issuing body. |
|---|---|
| Title | 2020 Buy Canadian Promotion Campaign baseline survey : final report / prepared for Agriculture and Agri-Food Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Issued also in HTML format. "September 2020." "Supplier name: Earnscliffe Strategy Group." "Contract number: 01B68-200828/001/CY." "Registration number: POR 065-19." Issued also in French under title: Sondage de référence de la Campagne de promotion de l’achat de produits canadiens 2020 : rapport final. |
| Publishing information | Ottawa, ON : Agriculture and Agri-Food Canada, 2020. ©2020 |
| Description | 1 online resource (55 pages) : graphs + 1 summary (5 pages) |
| ISBN | 9780660366890 9780660366906 |
| Catalogue number |
|
| Departmental catalogue number | 13051E 13052E |
| Subject terms | Local foods -- Canada -- Public opinion. Advertising -- Food -- Government policy -- Canada -- Public opinion. Public opinion -- Canada. |