Environment and Climate Change Canada nature legacy advertising campaign 3 : pre- and post-campaign surveys, concept testing, and segmentation analysis : executive summary / prepared for: Environment and...: En4-442/1-2021E-PDF
"Environment and Climate Change Canada (ECCC) is leading public opinion research to support the advertising campaign for Nature Legacy 3, building on the joint initiative with an additional five federal departments. The primary focus of the campaign is to generating awareness and engagement for Canadians towards nature conservation, particularly protection and conservation of land, species and biodiversity using web-based learning tools and activities. This research builds upon the measurable achievements of the previous phases of the Nature Legacy campaign. In addition to generating awareness on key conservation issues and leading audiences to web-based engagements, the 2020/2021 campaign aims to increase measurable interest of Canadians towards nature conservation"--Background and research objectives, page 4.
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| Title | Environment and Climate Change Canada nature legacy advertising campaign 3 : pre- and post-campaign surveys, concept testing, and segmentation analysis : executive summary / prepared for: Environment and Climate Change Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document | |
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| Description | 1 online resource (13 pages) |
| ISBN | 9780660402710 |
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