Our healthy environment and economy advertising campaign testing : final report / submitted to: Environment and Climate Change Canada.: En4-443/1-2021E-PDF ; En4-443/2-2021E-PDF
"Environment and Climate Change Canada is looking to support their Our Healthy Environment and Economy advertising campaign with public opinion research. Focusing on three key areas (nature and conservation; zero-emission vehicles and transportation; and energy efficiency), the overarching goal of this campaign is to both inform Canadians of existing efforts currently in progress in the fight against climate change (e.g., federal programs, incentives and efforts to accelerate the fight against climate change and encouraging further climate action), and to promote the economic benefits of such change. Moreover, the campaign will aim at building collective support for such actions, and Canadians, businesses and communities regarding what they can do to further accelerate climate action. While this campaign is being led by ECCC, it will feature services offered by various Government of Canada departments"--Background, page 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.903986&sl=0
| Department/Agency | Canada. Environment and Climate Change Canada, issuing body. Narrative Research, consultant. |
|---|---|
| Title | Our healthy environment and economy advertising campaign testing : final report / submitted to: Environment and Climate Change Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Our healthy environment and economy advertising campaign (advertising campaign evaluation tool) : |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "August 2021." "Supplier Name: Narrative Research." "POR Number: POR 022-21." "Contract Number: K0A37-220238/001/CY." Issued also in French under title: Évaluation de la campagne : une économie saine dans un environnement sain. |
| Publishing information | [Gatineau, Quebec] : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2021. ©2021 |
| Description | 1 online resource (85 pages) : illustrations + 1 executive summary (6 pages) |
| ISBN | 9780660405735 9780660405742 |
| Catalogue number |
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| Subject terms | Government advertising -- Canada -- Public opinion. Conservation of natural resources -- Government policy -- Canada -- Public opinion. Transportation and state -- Canada -- Public opinion. Energy consumption -- Government policy -- Canada -- Public opinion. |
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