Evaluation of the 2021 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada; supplier name: Phoenix SPI.: V44-8/2021E-PDF
"The purpose of this research was to evaluate the 2021 Remembrance campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), a standardized survey questionnaire administered before and after the campaign’s paid media placement"--Summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.906461&sl=0
| Department/Agency | Canada. Veterans Affairs Canada, issuing body. Phoenix Strategic Perspectives Inc., consultant. |
|---|---|
| Title | Evaluation of the 2021 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada; supplier name: Phoenix SPI. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Évaluation de la campagne publicitaire sur la commémoration de 2021 : rapport sur la méthodologie. "Contract Number: 51019-220187/001/CY." "Registration Number: POR 018-21." |
| Publishing information | [Ottawa] : Veterans Affairs Canada = Anciens combattants Canada, December 2021. ©2021 |
| Description | 1 online resource (23 pages) + summary (2 pages) |
| ISBN | 9780660414881 |
| Catalogue number |
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| Subject terms | Remembrance Day (Canada) -- Public opinion. Veterans -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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