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Evaluation of the 2021 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada; supplier name: Phoenix SPI.: V44-8/2021E-PDF

"The purpose of this research was to evaluate the 2021 Remembrance campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), a standardized survey questionnaire administered before and after the campaign’s paid media placement"--Summary, page 1.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.906461&sl=0

Publication information
Department/Agency
  • Canada. Veterans Affairs Canada, issuing body.
  • Phoenix Strategic Perspectives Inc., consultant.
TitleEvaluation of the 2021 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada; supplier name: Phoenix SPI.
Publication typeMonograph
Language[English]
Other language editions[French]
Later editionPublic opinion research study :
FormatDigital text
Electronic document
Note(s)
  • Issued also in French under title: Évaluation de la campagne publicitaire sur la commémoration de 2021 : rapport sur la méthodologie.
  • "Contract Number: 51019-220187/001/CY."
  • "Registration Number: POR 018-21."
Publishing information
  • [Ottawa] : Veterans Affairs Canada = Anciens combattants Canada, December 2021.
  • ©2021
Description1 online resource (23 pages) + summary (2 pages)
ISBN9780660414881
Catalogue number
  • V44-8/2021E-PDF
Subject terms
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