Pre-testing of the “Make change that counts” ad campaign : final report / prepared for the Financial Consumer Agency of Canada.: FC5-76/1-2022E-PDF ; FC5-76/2-2022E-PDF

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publications.gc.ca/pub?id=9.909226&sl=0

Publication information
Department/Agency Financial Consumer Agency of Canada, issuing body.
Léger Marketing, issuing body.
Title Pre-testing of the “Make change that counts” ad campaign : final report / prepared for the Financial Consumer Agency of Canada.
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Essai préliminaire de la campagne publicitaire « Faisons des changements qui comptent » : rapport final.
"Supplier: Leger Marketing Inc."
"Contract Number: 5R000-211423/001/CY."
"Registration Number: POR 074-21."
Includes bibliographical references.
Includes text in French.
Publishing information Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, February 2022.
©2022
Description 1 online resource (32 unnumbered pages) : colour illustrations + summary (5 unnumbered pages)
ISBN 9780660426280 9780660426297
Catalogue number
  • FC5-76/1-2022E-PDF
  • FC5-76/2-2022E-PDF
Subject terms Government advertising -- Canada -- Public opinion.
Finance, Personal -- Canada -- Public opinion.
Public opinion -- Canada.
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