Pre-testing of the “Make change that counts” ad campaign : final report / prepared for the Financial Consumer Agency of Canada.: FC5-76/1-2022E-PDF ; FC5-76/2-2022E-PDF
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.909226&sl=0
Department/Agency | Financial Consumer Agency of Canada, issuing body. Léger Marketing, issuing body. |
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Title | Pre-testing of the “Make change that counts” ad campaign : final report / prepared for the Financial Consumer Agency of Canada. |
Publication type | Monograph |
Language | [English] |
Other language editions | [French] |
Format | Electronic |
Electronic document |
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Note(s) | Issued also in French under title: Essai préliminaire de la campagne publicitaire « Faisons des changements qui comptent » : rapport final. "Supplier: Leger Marketing Inc." "Contract Number: 5R000-211423/001/CY." "Registration Number: POR 074-21." Includes bibliographical references. Includes text in French. |
Publishing information | Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, February 2022. ©2022 |
Description | 1 online resource (32 unnumbered pages) : colour illustrations + summary (5 unnumbered pages) |
ISBN | 9780660426280 9780660426297 |
Catalogue number |
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Subject terms | Government advertising -- Canada -- Public opinion. Finance, Personal -- Canada -- Public opinion. Public opinion -- Canada. |