CSE recruitment branding testing : final report / prepared for Communications Security Establishment ; supplier name: Earnscliffe Strategy Group.: D96-86/2022E-PDF
"The primary focus of the research was to explore reactions to a series of branding concepts to understand which approaches, from both a design and messaging perspective, were most appropriate for the target audiences: students in science, technology, engineering, and mathematics (STEM) and mid-career professionals. The information gained through this public opinion research will be shared throughout the Department to inform the development of communications products and strategies"--Executive summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.910068&sl=0
| Department/Agency | Communications Security Establishment (Canada), issuing body. Earnscliffe Strategy Group, consultant. |
|---|---|
| Title | CSE recruitment branding testing : final report / prepared for Communications Security Establishment ; supplier name: Earnscliffe Strategy Group. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Évaluation de la stratégie de recrutement du CST : rapport final. "Contract number: 2L165-220555/001/CY." "Delivery date: March 4, 2022." "Registration number: POR 102-21." |
| Publishing information | Ottawa, Ontario : Communications Security Establishment = Centre de la sécurité des telecommunications, 2022. ©2022 |
| Description | 1 online resource (43 pages) : illustrations + summary (5 pages) |
| ISBN | 9780660429809 |
| Catalogue number |
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| Subject terms | Communications Security Establishment (Canada) -- Public opinion. Employees -- Recruiting -- Canada -- Public opinion. Branding (Marketing) -- Canada -- Public opinion. College students -- Canada -- Attitudes. Professional employees -- Canada -- Attitudes. Public opinion -- Canada. |
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