CSE recruitment branding testing : final report / prepared for Communications Security Establishment ; supplier name: Earnscliffe Strategy Group. : D96-86/2022E-PDF
"The primary focus of the research was to explore reactions to a series of branding concepts to understand which approaches, from both a design and messaging perspective, were most appropriate for the target audiences: students in science, technology, engineering, and mathematics (STEM) and mid-career professionals. The information gained through this public opinion research will be shared throughout the Department to inform the development of communications products and strategies"--Executive summary, page 1.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.910068&sl=1
| Ministère/Organisme | Communications Security Establishment (Canada), issuing body. Earnscliffe Strategy Group, consultant. |
|---|---|
| Titre | CSE recruitment branding testing : final report / prepared for Communications Security Establishment ; supplier name: Earnscliffe Strategy Group. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique |
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| Note(s) | Issued also in French under title: Évaluation de la stratégie de recrutement du CST : rapport final. "Contract number: 2L165-220555/001/CY." "Delivery date: March 4, 2022." "Registration number: POR 102-21." |
| Information sur la publication | Ottawa, Ontario : Communications Security Establishment = Centre de la sécurité des telecommunications, 2022. ©2022 |
| Description | 1 online resource (43 pages) : illustrations + summary (5 pages) |
| ISBN | 9780660429809 |
| Numéro de catalogue |
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| Descripteurs | Communications Security Establishment (Canada) -- Public opinion. Employees -- Recruiting -- Canada -- Public opinion. Branding (Marketing) -- Canada -- Public opinion. College students -- Canada -- Attitudes. Professional employees -- Canada -- Attitudes. Public opinion -- Canada. |
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