National Defence 2022-2023 success check : awareness 2023 recruitment advertising campaign : final report / Department of National Defence.: D2-461/2023E-PDF
"The objective of this campaign is to raise a greater level of awareness among Canadians between the ages of 18 and 34 about CAF employment opportunities, how the CAF is an employer of choice, highlighting training and travel opportunities, and how a career in the CAF can take various forms and fit various lifestyles, while addressing key barriers. Moreover, promoting the challenge, purpose, empowerment, fulfillment and mastery involved in CAF careers, while addressing barriers related to freedom and flexibility"--Executive summary, page 5.
Permanent link to this Catalogue record:
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| Department/Agency | Canada. Department of National Defence, issuing body. Quorus Consulting Group, consultant. |
|---|---|
| Title | National Defence 2022-2023 success check : awareness 2023 recruitment advertising campaign : final report / Department of National Defence. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "January 2023." "Supplier name: Quorus Consulting Group Inc." "Contract #: CW2240388." "POR number: 048-22." Issued also in French under title: Évaluation de la réussite de la Défense nationale en 2022-2023 : campagne publicitaire de sensibilisation et de recrutement 2023 : rapport final. |
| Publishing information | Ottawa, Ontario : National Defence, 2023. ©2023 |
| Description | 1 online resource (43 pages) : illustrations + 1 executive summary (8 pages) |
| ISBN | 9780660471785 |
| Catalogue number |
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| Subject terms | Canada. Canadian Armed Forces -- Recruiting, enlistment, etc. -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |
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