Baseline and post-emergency preparedness public awareness campaign-ACET : methodological report / prepared for Public Safety Canada.: PS9-29/1-2023E-PDF ; PS9-29/2-2023E-PDF
"The national campaign will feature the continuation of the successful Emergency Preparedness Awareness campaign launched in March 2021 and allow for a refresh of the brand and its existing assets. This advertising campaign will target Canadians between 25 and 55 years old, newcomers to Canada, and those with a lower socio-economic status which are less likely to know the specific risks in their area"--Executive summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.920278&sl=0
| Department/Agency | Canada. Public Safety Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. |
|---|---|
| Title | Baseline and post-emergency preparedness public awareness campaign-ACET : methodological report / prepared for Public Safety Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Cover title. "April 2023." "Supplier name: Ipsos Public Affairs." "Contract Number: CW2247851." "Registration number: POR 078-22." Issued also in French under title: Campagne de sensibilisation à la préparation aux situations d'urgence de base et de suivi - OECP : rapport méthodologique. |
| Publishing information | Ottawa, ON : Public Safety Canada = Sécurité publique Canada, 2023. ©2023 |
| Description | 1 online resource (x, 25 pages) + 1 executive summary (x, 3 pages) |
| ISBN | 9780660477152 9780660477169 |
| Catalogue number |
|
| Subject terms | Emergency management -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
Request alternate formats
To request an alternate format of a publication, complete the Government of Canada Publications email form. Use the form’s “question or comment” field to specify the requested publication.- Date modified: