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Baseline and post-emergency preparedness public awareness campaign-ACET : methodological report / prepared for Public Safety Canada.PS9-29/1-2023E-PDF ; PS9-29/2-2023E-PDF

"The national campaign will feature the continuation of the successful Emergency Preparedness Awareness campaign launched in March 2021 and allow for a refresh of the brand and its existing assets. This advertising campaign will target Canadians between 25 and 55 years old, newcomers to Canada, and those with a lower socio-economic status which are less likely to know the specific risks in their area"--Executive summary, page 1.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.920278&sl=0

Publication information
Department/Agency
  • Canada. Public Safety Canada, issuing body.
  • Ipsos (Firm). Public Affairs, consultant.
TitleBaseline and post-emergency preparedness public awareness campaign-ACET : methodological report / prepared for Public Safety Canada.
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • "April 2023."
  • "Supplier name: Ipsos Public Affairs."
  • "Contract Number: CW2247851."
  • "Registration number: POR 078-22."
  • Issued also in French under title: Campagne de sensibilisation à la préparation aux situations d'urgence de base et de suivi - OECP : rapport méthodologique.
Publishing information
  • Ottawa, ON : Public Safety Canada = Sécurité publique Canada, 2023.
  • ©2023
Description1 online resource (x, 25 pages) + 1 executive summary (x, 3 pages)
ISBN9780660477152 9780660477169
Catalogue number
  • PS9-29/1-2023E-PDF
  • PS9-29/2-2023E-PDF
Subject terms
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