Baseline and post-emergency preparedness public awareness campaign-ACET : methodological report / prepared for Public Safety Canada. : PS9-29/1-2023E-PDF ; PS9-29/2-2023E-PDF
"The national campaign will feature the continuation of the successful Emergency Preparedness Awareness campaign launched in March 2021 and allow for a refresh of the brand and its existing assets. This advertising campaign will target Canadians between 25 and 55 years old, newcomers to Canada, and those with a lower socio-economic status which are less likely to know the specific risks in their area"--Executive summary, page 1.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.920278&sl=1
| Ministère/Organisme | Canada. Public Safety Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. |
|---|---|
| Titre | Baseline and post-emergency preparedness public awareness campaign-ACET : methodological report / prepared for Public Safety Canada. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique |
|
| Note(s) | Cover title. "April 2023." "Supplier name: Ipsos Public Affairs." "Contract Number: CW2247851." "Registration number: POR 078-22." Issued also in French under title: Campagne de sensibilisation à la préparation aux situations d'urgence de base et de suivi - OECP : rapport méthodologique. |
| Information sur la publication | Ottawa, ON : Public Safety Canada = Sécurité publique Canada, 2023. ©2023 |
| Description | 1 online resource (x, 25 pages) + 1 executive summary (x, 3 pages) |
| ISBN | 9780660477152 9780660477169 |
| Numéro de catalogue |
|
| Descripteurs | Emergency management -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
Demander des formats alternatifs
Pour demander une publication dans un format alternatif, remplissez le formulaire électronique des publications du gouvernement du Canada. Utilisez le champ du formulaire «question ou commentaire» pour spécifier la publication demandée.- Date de modification :