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Advertising pre-test : effectiveness of creative executions on "Canadian wireless telecom policy" : final report / prepared by TNS Canada.: Iu4-425/2013E-PDF

"To address the current issues surrounding telecommunications, the Government of Canada has decided to launch a series of informative advertising. This approach aims to communicate the position and policy of the Government with respect to telecommunications and to clarify the confusion or misrepresentation that may be present in the minds of Canadians. The main objective of the study was to evaluate the effectiveness of different creative executions – two proposed television concepts, and current radio (2) and print executions"--page 6.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.923258&sl=0

Publication information
Department/Agency
  • Canada. Industry Canada, issuing body.
  • TNS Canada (Firm), consultant.
TitleAdvertising pre-test : effectiveness of creative executions on "Canadian wireless telecom policy" : final report / prepared by TNS Canada.
Publication typeMonograph
Language[English]
FormatDigital text
Electronic document
Note(s)
  • Digitized edition from print [by Innovation, Science and Economic Development Canada].
  • "POR Registration Number: POR 023-13."
  • "PWGSC Contract Number: U1400-131461/001-CY."
  • "TNS Study Number 200102222."
Publishing information
  • [Ottawa] : Industry Canada = Industrie Canada, [2013]
  • ©2013
Description1 online resource (45 pages) : illustrations
Catalogue number
  • Iu4-425/2013E-PDF
Subject terms
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