Guidance on distinction between advertising and other activities for health products.: H164-353/2023E-PDF
"Health Canada recognizes that it is important for industry to disseminate non-promotional, accessible information on human and animal health products to health care professionals (HCPs) and the general public. Since advertising is for the purpose of promoting the sale of a health product, it is critical to determine whether the purpose of a message is to promote the sale of a health product or to provide information. This is in accordance with the Food and Drugs Act (FDA). This guidance document outlines the factors that contribute to rendering a message or activity promotional. When deciding if advertising legislative and regulatory provisions apply, one needs to first determine whether a particular message or activity is promotional or non-promotional"--Overview, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.925057&sl=0
| Department/Agency | Canada. Health Canada, issuing body. |
|---|---|
| Title | Guidance on distinction between advertising and other activities for health products. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Document d'orientation sur la distinction entre les activités publicitaires et les autres activités pour les produits de santé. "Pub.: 230238"--Verso of cover. |
| Publishing information | Ottawa, ON : Health Canada = Santé Canada, August 2023. ©2023 |
| Description | 1 online resource (iii, 23 pages) |
| ISBN | 9780660494975 |
| Catalogue number |
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| Departmental catalogue number | 230238 |
| Subject terms | Advertising -- Health products -- Government policy -- Canada. Advertising -- Health products -- Law and legislation -- Canada. |