Guidance on distinction between advertising and other activities for health products. : H164-353/2023E-PDF

"Health Canada recognizes that it is important for industry to disseminate non-promotional, accessible information on human and animal health products to health care professionals (HCPs) and the general public. Since advertising is for the purpose of promoting the sale of a health product, it is critical to determine whether the purpose of a message is to promote the sale of a health product or to provide information. This is in accordance with the Food and Drugs Act (FDA). This guidance document outlines the factors that contribute to rendering a message or activity promotional. When deciding if advertising legislative and regulatory provisions apply, one needs to first determine whether a particular message or activity is promotional or non-promotional"--Overview, page 1.

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publications.gc.ca/pub?id=9.925057&sl=1

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