Pre- and post-campaign ACET for stigma and opioid harm reduction advertising campaign : methodological report / prepared for Health Canada.: H14-447/2023E-PDF
"Responding to the opioid overdose crisis is a 2021 mandate commitment for the Minister of Health, who has been tasked with advancing a comprehensive strategy to address problematic substance use in Canada and support efforts to improve public education to reduce stigma. As part of that commitment, a campaign was launched that focused on reducing the barriers created by stigma such as seeking treatment"--Background, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.925315&sl=0
| Department/Agency | Canada. Health Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. |
|---|---|
| Title | Pre- and post-campaign ACET for stigma and opioid harm reduction advertising campaign : methodological report / prepared for Health Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "May 2023." "Supplier name: Ipsos Public Affairs." "Contract Number: CW2235438." "Registration number: POR 012-22." Issued also in French under title: OECP avant et après la campagne publicitaire sur la réduction de la stigmatisation et des méfaits liés aux opioïdes : rapport méthodologique. |
| Publishing information | Ottawa, ON : Health Canada = Santé Canada, 2023. ©2023 |
| Description | 1 online resource (23 pages) : photographs + 1 executive summary (3 pages) |
| ISBN | 9780660495934 |
| Catalogue number |
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| Subject terms | Opioid abuse -- Canada -- Prevention -- Public opinion. Stigma (Social psychology) -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |