Pre- and post-campaign ACET for stigma and opioid harm reduction advertising campaign : methodological report / prepared for Health Canada.: H14-447/2023E-PDF

"Responding to the opioid overdose crisis is a 2021 mandate commitment for the Minister of Health, who has been tasked with advancing a comprehensive strategy to address problematic substance use in Canada and support efforts to improve public education to reduce stigma. As part of that commitment, a campaign was launched that focused on reducing the barriers created by stigma such as seeking treatment"--Background, page 1.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.925315&sl=0

Publication information
Department/Agency Canada. Health Canada, issuing body.
Ipsos (Firm). Public Affairs, consultant.
Title Pre- and post-campaign ACET for stigma and opioid harm reduction advertising campaign : methodological report / prepared for Health Canada.
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Cover title.
"May 2023."
"Supplier name: Ipsos Public Affairs."
"Contract Number: CW2235438."
"Registration number: POR 012-22."
Issued also in French under title: OECP avant et après la campagne publicitaire sur la réduction de la stigmatisation et des méfaits liés aux opioïdes : rapport méthodologique.
Publishing information Ottawa, ON : Health Canada = Santé Canada, 2023.
©2023
Description 1 online resource (23 pages) : photographs + 1 executive summary (3 pages)
ISBN 9780660495934
Catalogue number
  • H14-447/2023E-PDF
Subject terms Opioid abuse -- Canada -- Prevention -- Public opinion.
Stigma (Social psychology) -- Canada -- Public opinion.
Advertising campaigns -- Canada -- Public opinion.
Government advertising -- Canada -- Public opinion.
Public opinion -- Canada.
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