Upgrading Your Skills advertising campaign creative testing : final report / prepared for Employment and Social Development Canada.: Em4-39/2024E-PDF
"Employment and Social Development Canada (ESDC) is in the process of finalizing and evaluating the Upgrade Your Skills campaign over the course of the 2023-2024 and 2024-2025 fiscal years. As part of the campaign development, ESDC was required to test creative concepts and evaluate the campaign effectiveness, through the use of a multi-phased research approach that includes both qualitative methodologies and quantitative. This requirement applies to Government of Canada advertising campaigns with a media buy of over $1 million"--Background and Research Methodology, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.930807&sl=0
| Department/Agency |
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|---|---|
| Title | Upgrading Your Skills advertising campaign creative testing : final report / prepared for Employment and Social Development Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document | |
| Note(s) |
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| Publishing information |
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| Description | 1 online resource (32, 10, 4, 6 pages) : illustrations |
| ISBN | 9780660690087 |
| Catalogue number |
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| Subject terms |
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