Post advertising campaign evaluation tool (ACET) - Canada Dental Benefit campaign : report / submitted to Health Canada ; prepared by Leger.: H14-575/2024E-PDF
"This report presents the methodology of online surveys conducted by Leger on behalf of Health Canada. This research was conducted in one phase and took place online right after the advertising campaign ended. The objective of the survey was to evaluate the awareness about the Canada Dental Benefit (including the eligibility criteria and application process), among Canadian parents of children under 12 with a household income of less than $90,000 (with quotas on respondents from racialized communities as well as respondents belonging to households within rural areas). The survey included a mix of participants with and without private dental insurance (70% without insurance, 30% with insurance). The research was conducted between October 17 and November 6, 2023"--Page 2.
Permanent link to this Catalogue record:
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| Department/Agency | Canada. Health Canada, issuing body. Léger (Firm), consultant. |
|---|---|
| Title | Post advertising campaign evaluation tool (ACET) - Canada Dental Benefit campaign : report / submitted to Health Canada ; prepared by Leger. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Outil d'évaluation des campagnes publicitaires (OECP) - campagne de la Prestation dentaire canadienne : rapport. "Contract Number: CW2332909." "Registration number: POR 061-23." "February 2024"--Page 2. |
| Publishing information | [Ottawa] : Health Canada = Santé Canada, 2024. ©2023 |
| Description | 1 online resource (24 pages) + summary (6 pages) |
| ISBN | 9780660701349 |
| Catalogue number |
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| Subject terms | Children -- Dental care -- Canada -- Finance -- Public opinion. Children -- Dental care -- Government policy -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. Parents -- Canada -- Attitudes. |
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