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Post advertising campaign evaluation tool (ACET) - Canada Dental Benefit campaign : report / submitted to Health Canada ; prepared by Leger. : H14-575/2024E-PDF

"This report presents the methodology of online surveys conducted by Leger on behalf of Health Canada. This research was conducted in one phase and took place online right after the advertising campaign ended. The objective of the survey was to evaluate the awareness about the Canada Dental Benefit (including the eligibility criteria and application process), among Canadian parents of children under 12 with a household income of less than $90,000 (with quotas on respondents from racialized communities as well as respondents belonging to households within rural areas). The survey included a mix of participants with and without private dental insurance (70% without insurance, 30% with insurance). The research was conducted between October 17 and November 6, 2023"--Page 2.

Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.933664&sl=1

Renseignements sur la publication
Ministère/Organisme
  • Canada. Health Canada, issuing body.
  • Léger (Firm), consultant.
TitrePost advertising campaign evaluation tool (ACET) - Canada Dental Benefit campaign : report / submitted to Health Canada ; prepared by Leger.
Type de publicationMonographie
Langue[Anglais]
Autres langues publiées[Français]
FormatTexte numérique
Document électronique
Note(s)
  • Issued also in French under title: Outil d'évaluation des campagnes publicitaires (OECP) - campagne de la Prestation dentaire canadienne : rapport.
  • "Contract Number: CW2332909."
  • "Registration number: POR 061-23."
  • "February 2024"--Page 2.
Information sur la publication
  • [Ottawa] : Health Canada = Santé Canada, 2024.
  • ©2023
Description1 online resource (24 pages) + summary (6 pages)
ISBN9780660701349
Numéro de catalogue
  • H14-575/2024E-PDF
Descripteurs
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