Travel Manitoba : an EQ journey begins a lightning rod, a Sherpa, and leadership.: Iu87-1/4-2012E-PDF
"As a new licensee, in 2012 Travel Manitoba took its first steps on the path towards selecting its target EQ types, aligning the organization and industry stakeholders behind their investment in EQ, and planning the development of a refreshed, awe-inspiring brand with a view to creating new tourism experiences and marketing strategies that will drive future economic benefits for the province"--Case summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936983&sl=0
| Department/Agency | Canadian Tourism Commission, issuing body. |
|---|---|
| Title | Travel Manitoba : an EQ journey begins a lightning rod, a Sherpa, and leadership. |
| Variant title | EQ journey begins a lightning rod, a Sherpa, and leadership |
| Series title | EQ up close: case study series |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. Issued also in French under title: Voyage Manitoba : s'engager sur la voie du Quotient explorateur un flambeau, un guide, du leadership. |
| Publishing information | [Vancouver] : Canadian Tourism Commission, [2018] ©2012 |
| Description | 1 online resource (12 pages) : photographs. |
| Catalogue number |
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| Subject terms | Tourism -- Manitoba -- Marketing -- Case studies. Marketing research -- Manitoba -- Case studies. |