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Upgrade Your Skills advertising campaign : advertising campaign evaluation tool : methodology report / submitted to: Employment and Social Development Canada.Em4-45/2024E-PDF

"The Upgrade Your Skills advertising campaign was developed by Employment and Social Development Canada (ESDC) to support the 2022 Fall Economic Statement's priority to invest in skills training by ensuring Canadians have the skills they need to succeed in the job market. The campaign was also designed to support the Budget 2023's objective to prepare the workforce for high-quality jobs through skills development and ESDC's 2022-2023 Departmental Plan commitment to help Canadians access post-secondary education"--Executive summary, page 1.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.938654&sl=0

Publication information
Department/Agency
  • Canada. Employment and Social Development Canada, issuing body.
  • Narrative Research, consultant.
TitleUpgrade Your Skills advertising campaign : advertising campaign evaluation tool : methodology report / submitted to: Employment and Social Development Canada.
Variant title
  • Advertising campaign evaluation tool : methodology report
  • Upgrade Your Skills advertising campaign - methodology report
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • "Delivery Date: February 6, 2025."
  • "Supplier Name: Narrative Research."
  • "POR Number: POR 033-23."
  • "Contract Number: CW2326284."
  • Issued also in French under title: Développe tes compétences : outil d'évaluation de la campagne publicitaire : rapport méthodologique.
  • Includes Appendix B: Study Questionnaires in English and French.
Publishing information
  • [Gatineau, Québec] : Employment and Social Development Canada = Emploi et développement social Canada, 2025.
  • ©2025
Description1 online resource (14 pages, 23 unnumbered pages)
ISBN9780660720890
Catalogue number
  • Em4-45/2024E-PDF
Subject terms
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