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2023-2024 online disinformation advertising campaign evaluation tool (ACET) : methodology summary.: D96-112/2024E-PDF

"The purpose of this research is to assess audience recall and the overall effectiveness of the 2023-2024 Online Disinformation campaign. The ACET will also be used to determine if the campaign helped increase the target audience’s understanding of what disinformation is"--Research objectives, page 4.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.939052&sl=0

Publication information
Department/Agency
  • Communications Security Establishment (Canada), issuing body.
  • Elemental Data Collection Inc., consultant.
Title2023-2024 online disinformation advertising campaign evaluation tool (ACET) : methodology summary.
Variant title
  • Online disinformation advertising campaign evaluation tool (ACET)
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • Issued also in French under title: Outil d'évaluation de campagnes publicitaires (OECP) - campagne publicitaire de 2023-2024 sur la désinformation en ligne : sommaire de la méthodologie.
  • "Prepared by: Elemental Data Collection."
  • "POR Registration Number: POR 079-23."
  • "PSPC Contract Number: CW2230184."
  • "Delivery Date: April 2024."
Publishing information
  • Ottawa, Ontario : Communications Security Establishment = Centre de la sécurité des telecommunications, April 2024.
  • ©2024
Description1 online resource (24 pages) : illustrations + summary (4 unnumbered pages)
ISBN9780660722399
Catalogue number
  • D96-112/2024E-PDF
Subject terms
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