2023-2024 online disinformation advertising campaign evaluation tool (ACET) : methodology summary.: D96-112/2024E-PDF
"The purpose of this research is to assess audience recall and the overall effectiveness of the 2023-2024 Online Disinformation campaign. The ACET will also be used to determine if the campaign helped increase the target audience’s understanding of what disinformation is"--Research objectives, page 4.
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| Department/Agency | Communications Security Establishment (Canada), issuing body. Elemental Data Collection Inc., consultant. |
|---|---|
| Title | 2023-2024 online disinformation advertising campaign evaluation tool (ACET) : methodology summary. |
| Variant title | Online disinformation advertising campaign evaluation tool (ACET) |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. Issued also in French under title: Outil d'évaluation de campagnes publicitaires (OECP) - campagne publicitaire de 2023-2024 sur la désinformation en ligne : sommaire de la méthodologie. "Prepared by: Elemental Data Collection." "POR Registration Number: POR 079-23." "PSPC Contract Number: CW2230184." "Delivery Date: April 2024." |
| Publishing information | Ottawa, Ontario : Communications Security Establishment = Centre de la sécurité des telecommunications, April 2024. ©2024 |
| Description | 1 online resource (24 pages) : illustrations + summary (4 unnumbered pages) |
| ISBN | 9780660722399 |
| Catalogue number |
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| Subject terms | Disinformation -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |
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