2023-2024 CRA Benefits and Credits Campaign : Advertising Campaign Evaluation Tool (ACET) : methodological report / prepared for Canadian Revenue Agency (CRA).: Rv4-137/1-2024E-PDF
"Advertising campaign evaluations assist in determining the effectiveness of the selected advertising campaigns by measuring (and comparing) awareness of the subject matter with the audiences. The results will be used to evaluate the effectiveness of the Benefits and Credits advertising campaign with the target audience. The results will also help assess whether the ads were compelling / caught the audiences' attention, and whether the campaign raised awareness of the benefits and credits being promoted. Finally, the evaluation will assist the CRA in improving or modifying future ad campaigns"--Objectives, page 2.
Permanent link to this Catalogue record:
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| Department/Agency | Canada Revenue Agency, issuing body. Ipsos (Firm), consultant. |
|---|---|
| Title | 2023-2024 CRA Benefits and Credits Campaign : Advertising Campaign Evaluation Tool (ACET) : methodological report / prepared for Canadian Revenue Agency (CRA). |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "Supplier name: Ipsos." "Contract number: CW2230192." "Delivery date: May 24th, 2024." "Registration number: POR 143-23." Issued also in French under title: Campagne publicitaire sur les prestations et les crédits de l’Agence de 2023-2024 : Outil d’évaluation des campagnes publicitaires (OECP) : rapport méthodologique. Includes bibliographical references. |
| Publishing information | Ottawa, Ontario : Canada Revenue Agency = Agence du revenu du Canada, May 2024. ©2024 |
| Description | 1 online resource (18 pages) + 1 summary (7 pages) |
| ISBN | 9780660726212 |
| Catalogue number |
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| Subject terms | Tax credits -- Canada -- Public opinion. Tax returns -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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