Youth and young adults vaping segmentation / prepared for Health Canada.: H14-640/2024E-PDF
"The overall objective of this study was to better understand the segmentations of Canadian youth and young adults aged 13-24 with regard to their psychographic traits, behaviour characteristics, and their values, in order to ultimately better reach these audiences with messaging on making informed choices about vaping and how to quit. With this in mind, the results of this report will help better inform decisions on strategy, target audience(s), key messaging, and activities for future public awareness and education campaigns, including a focus on helping young Canadians quit vaping"--Executive summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.941085&sl=0
| Department/Agency | Canada. Health Canada, issuing body. Earnscliffe Strategy Group, consultant. |
|---|---|
| Title | Youth and young adults vaping segmentation / prepared for Health Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Segmentation du vapotage chez les jeunes et les jeunes adultes. "Supplier name: Earnscliffe Strategy Group." "Contract number: CW2335163." "Delivery date: May 3, 2024." "Registration number: POR # 077-23." |
| Publishing information | [Ottawa] : Health Canada = Santé Canada, May 3, 2024. ©2024 |
| Description | 1 online resource (186 pages) : colour illustrations, colour charts + executive summary (14 pages) |
| ISBN | 9780660729398 |
| Catalogue number |
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| Subject terms | Vaping -- Canada -- Public opinion. Vaping -- Canada -- Prevention -- Public opinion. Youth -- Canada -- Attitudes. Young adults -- Canada -- Attitudes. Public opinion -- Canada. |
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