2025 Pharmacare : focus testing of creatives : research report / prepared for Health Canada.: H14-651/2025E-PDF
"Health Canada is planning an advertising campaign to increase awareness of Pharmacare among those impacted: 1) people living with diabetes, and; 2) women and gender diverse people of reproductive age. Focus testing is an important element to provide insights and refine the campaign's creative approach moving forward. As this is an entirely new initiative for Canadians, Health Canada was looking to learn what types of creatives best resonate with these target audiences"--Page 1.
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| Department/Agency |
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|---|---|
| Title | 2025 Pharmacare : focus testing of creatives : research report / prepared for Health Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document | |
| Note(s) |
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| Publishing information |
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| Description | 1 online resource (55 pages) : colour illustrations |
| ISBN | 9780660761541 |
| Catalogue number |
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| Subject terms |
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