The relative importance of the size, content & pictures on cigarette package warning messages / by John P. Liefeld. : H49-133/1999E
This study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking.--Executive summary
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| Department/Agency | Canada. Health Canada. Health Protection Branch. |
|---|---|
| Title | The relative importance of the size, content & pictures on cigarette package warning messages / by John P. Liefeld. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Paper |
| Note(s) | "This study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking."--Executive summary. |
| Publishing information | Ottawa - Ontario : Health Canada. 1999. |
| Binding | Processed |
| Description | v, 65p. : illus., tables ; 28 cm. |
| ISBN | 0-662-28804-1 |
| Catalogue number |
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| Subject terms | Packaging Labelling Smoking prevention |