The relative importance of the size, content & pictures on cigarette package warning messages / by John P. Liefeld. : H49-133/1999E

This study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking.--Executive summary

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Publication information
Department/Agency Canada. Health Canada. Health Protection Branch.
Title The relative importance of the size, content & pictures on cigarette package warning messages / by John P. Liefeld.
Publication type Monograph
Language [English]
Other language editions [French]
Format Paper
Note(s) "This study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking."--Executive summary.
Publishing information Ottawa - Ontario : Health Canada. 1999.
Binding Processed
Description v, 65p. : illus., tables ; 28 cm.
ISBN 0-662-28804-1
Catalogue number
  • H49-133/1999E
Subject terms Packaging
Labelling
Smoking prevention
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