A year of review : annual report on the government of Canada's advertising, 2002/03 : PF1-2/2003
This report provides an overview of Government of Canada advertising, including its advertising plan and various policies on the subject. It describes the objectives of the advertising renewal process and proposed changes from the review of advertising. It also summarizes some key federal advertising campaigns and sets out the government’s plan to revise guidelines and procedures for advertising. An appendix describes and examines the effectiveness of six major federal advertising initiatives.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.664827&sl=1
| Ministère/Organisme | Canada. Communication Canada. |
|---|---|
| Titre | A year of review : annual report on the government of Canada's advertising, 2002/03 |
| Variante du titre | Annual report on the government of Canada's advertising, 2002/03 |
| Type de publication | Monographie |
| Langue | Bilingue-[Anglais | Français] |
| Format | Papier |
| Information sur la publication | Ottawa - Ontario : Communication Canada 2003. |
| Reliure | Softcover |
| Description | English text, 37p. : graphs, illus., tables ; 28 cm. |
| ISBN | 0-662-67510-X |
| Numéro de catalogue |
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| Descripteurs | Government communications |
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