Chlorella In packaged food, beverage, and pet products / [prepared by Julie Acheson]. : A74-3/2016-4E-PDF

“Globally, there were 353 products containing chlorella launched between February 2013 and April 2016: 181 in the food category; 91 in the drink category, and 81 in the pet products category. Chlorella is high in protein and other essential nutrients, such as antioxidants, chlorophyll, vitamins, minerals and fibre. With 73 products, Japan launched the largest number new food products containing chlorella during the review period (February 2013 to April 2016). It also launched the most pet product containing chlorella (77). With 57 products, the US launched the largest amount of new products in the drink category from February 2013 to April 2016. While the most common claims used for products containing chlorella in the food and drink categories fall under “Natural” (i.e. GMO-free, Organic, No Additives, etc.) and “Suitable For” (i.e. low/no/reduced allergens, gluten-free, no animal ingredients, etc.), the most popular claims used for pet products were related to healthy digestion and urinary tracts, skin/coat, and immune system. Most of the new products in the food and drink categories were introduced by a diverse source of companies, indicating supplier fragmentation. Overall, Nisshin Pet Food (Japan) was the company that launched the most new products containing chlorella, with 73 new products from February 2013 to April 2016”--Executive summary, p. 1.

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