Omega-3 trends in food, drinks, and pet food / [prepared by Ranna Bernard]. : A74-3/2016-6E-PDF

“Globally there were 8,218 products containing Omega-3 introduced between January 2010 to December 2015, with 6,515 in Food, 1,484 in pet food and 219 in drinks. During the evaluation period, the use of Omega-3 has been on a rise, with the most new product launches (1964) occurring in 2014. Globally, Canada saw the most new product launches containing Omega-3, with a total of 1,807. While the United States and the United Kingdom were the second and third largest. Unilever, Sobeys, and Mars are the top three companies in the world to launch new products containing Omega-3. Unilever launched 214 new products, which were predominately from the dairy subcategory. Sobeys, as the second largest launched 170 products, predominately from processed fish, meat and egg products. Thirdly, Mars launched 144 products, 30% of which came from the pet food category. The top growing trends used on newly introduced products containing Omega-3 are ethical – environmental (up by 78.8%) and no additives/preservatives (up by 20.5%), however, gluten-free and low/no/reduced allergen claims are on a decline. Overall, most of the new product launch claims were related to health, lifestyle and the environment”--Executive summary, p. 1.

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