Diversifying your market, one step at a time . : ED5-20/2015E-PDF

“Expanding into international markets is no small feat for a company that has never ventured beyond Canada’s borders. This is particularly the case for smaller exporters, who often lack the financial means and international business expertise to ensure success abroad. Naturally enough, these smaller firms tend to look at exporting in terms of the production, sales and distribution strategies that have worked at home. Unfortunately, these strategies may not work given the cultural, logistical, financial and marketing challenges of international trade. Taken together, these challenges present a company with a complex and unfamiliar context for doing business. Having a well-thought-out export strategy can help a firm fit itself into this new context and increase its chances of success overseas”--p. 3.

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publications.gc.ca/pub?id=9.825875&sl=1

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