New products containing wheat / [prepared by Ranna Bernard]. : A74-3/73-2017E-PDF

"For the purpose of this report, wheat is referring to the following wheat types: durum wheat, durum wheat semolina, hard red spring and hard red winter wheat. Globally there were 22, 433 products containing wheat introduced between January 2010 to October 2016, with 22,410 launched in food, 22 in pet food and 1 in drinks. During the evaluation period, the use of wheat has been on a rise, with the most product launches (4,841) occurring in 2015. Durum wheat semolina saw the most product launches, followed by durum wheat. Globally, the Europe region launched the most products with a total 15,502, followed by Asia Pacific (2,047), and Latin America (1,966). Lidl, Barilla, and Marks & Spencer are the top companies in the world to launch the most products containing wheat. Lidl launched 740 products, followed by Barilla with 705, and Marks & Spencer with 308. Of the ingredient origins identified, Italy, Turkey, and Japan were the top countries to provide wheat for product launches. However, Canada was ranked 16th in supplying wheat, specifically durum wheat and durum wheat semolina"--Executive summary, p. [1].

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