Entering the U.S. market : logistics and best practices. : ED5-37/2016E-PDF

"When it comes to exporting to the United States, many Canadian companies take an opportunistic approach. If “opportunity knocks” through a U.S. buyer approaching the Canadian company, they will gladly fulfill the order. However, the Canadian company has no formal U.S. export strategy and doesn’t actively pursue U.S. sales—meaning that it’s likely missing out on many other sales opportunities and the benefits of exporting. This white paper provides practical, how-to information on how your company can become proactive—that is, to develop effective, long-term strategies for exporting to the United States and, when appropriate, to establish a business presence there"--P. [1].

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publications.gc.ca/pub?id=9.843323&sl=1

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