AV/CV consumer awareness literature review / authors: Jennifer Welburn, Automotive and Surface Transportation. : NR16-262/2019E-PDF

"Automated and connected vehicle (AV/CV) information is primarily focused on technology challenges and risks and the public’s concerns and levels of comfort with the new technology features. There is not a lot of available information focused on what the public understands, what information is in the public domain and where consumers go for information. It is important to consider where the consumer is along the spectrum of technology education, communication, awareness, understanding, perception and acceptance. False information or information that is not available, not communicated, not comprehended, or not well received may lead to dangerous overreliance on technology or perpetuate misperceptions and lead to underutilization"--Overview, page 6.

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