Testing recall of recruitment advertising : spring 2019 campaign. : D2-411/1-2019E-PDF

"The purpose of the quantitative research was to assess recall of and reactions to the advertising campaign. At the highest level, the purpose of the research is to evaluate the effectiveness of the advertising campaign. More specifically, the research objectives included: Measuring unaided recall of CAF advertising; Measuring aided recall of CAF advertising; Assessing the level of understanding of the key messages of the advertising campaign; and Gauging the level of awareness of who was responsible for commissioning the advertising"--Research Objectives, page 3.

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