Report on the group surveys "Awareness " campaign, Consumer and Corporate Affairs Canada / Robert Sylvestre Marketing Ltd. : RG31-50/1978E-PDF
"The main objective of the survey was to obtain the reaction of consumers to two different communication concepts presented in the form of print ads. It is hoped that the results of the survey will serve to test Consumer and Corporate Affairs Canada logo identification, influence the choice of either of the two communication concepts, (inspector versus consumer) and help choose between the three French and four English umbrella themes"--Introduction, page [1].
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.884685&sl=1
| Ministère/Organisme | Canada. Consumer and Corporate Affairs Canada, issuing body. Robert Sylvestre Marketing Ltd. |
|---|---|
| Titre | Report on the group surveys "Awareness " campaign, Consumer and Corporate Affairs Canada / Robert Sylvestre Marketing Ltd. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Issued also in French under title: Rapport sur les discussions de groupe campagne publicitaire "notoriété", Consommation et corporations Canada. Includes text in French. |
| Information sur la publication | [Hull, Quebec] : [Consumer and Corporate Affairs Canada], May 1978. |
| Description | 1 online resource (1 volume (various pagings)) |
| Numéro de catalogue |
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| Descripteurs | Consumer protection -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Consumers -- Canada -- Attitudes. Public opinion -- Canada. |
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