Awareness and reaction to "CCA in Action" display / by Contemporary Research Centre Limited. : RG15-33/1978E-PDF
"The main purpose of this study is to measure the effectiveness of the 'road show' and to evaluate the impact of these displays on the general public. Moreover, the study was also designed to obtain information on how people go about resolving a consumer complaint. In addition, the Department of Consumer and Corporate Affairs was also interested in measuring the attitudes of the small businessman like store managers and owners in the plazas towards the Department, its activities and the programs"--Purpose of Research.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.885099&sl=1
| Ministère/Organisme | Contemporary Research Centre, issuing body. Canada. Consumer and Corporate Affairs Canada, issuing body. |
|---|---|
| Titre | Awareness and reaction to "CCA in Action" display / by Contemporary Research Centre Limited. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
| Information sur la publication | [Ottawa] : Consumer and Corporate Affairs Canada, October 1978. |
| Description | 1 online resource (1 volume (various pagings)) |
| Numéro de catalogue |
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| Descripteurs | Market surveys -- Canada. Études de marché -- Canada. |
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