Environment and Climate Change Canada nature legacy advertising campaign : pre and post ACET and concept testing / prepared for Environment and Climate Change Canada. : En4-410/2019E-PDF

"The $1.3 billion to protect Canada’s nature legacy, announced in Budget 2018 is the biggest investment in nature conservation for Canada. Canada has committed that by the end of 2020, at least 17% of terrestrial areas and inland water and 10% of coastal and marine areas will be conserved through networks of protected areas and other effective area-based conservation measures. The Nature Legacy, as described in Budget 2018, will help Canada achieve that 17%. In conjunction with the Oceans Protections Plan, the Nature Legacy will ensure healthier habitats for species at risk and improve biodiversity on Canada’s land and marine environments"--Introduction, page 13.

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