Overview topic paper on mass media energy conservation communications policies / by Patricia and Ilan Vertinsky. : RG31-71/1979E-PDF
"This paper intends to examine the mass media as an instrument of energy policy in order to identify and analyse alternative information strategies which may prove promising in effecting: 1) gains in factual knowledge about energy conservation; and 2) attitude and lifestyle change, under normal and crisis conditions"--Introduction, page 8.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.893225&sl=1
| Ministère/Organisme | Canada. Consumer and Corporate Affairs Canada, issuing body. |
|---|---|
| Titre | Overview topic paper on mass media energy conservation communications policies / by Patricia and Ilan Vertinsky. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
| Information sur la publication | [Ottawa] : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, February 1979. |
| Auteur / Contributeur | Vertinsky, I., author. |
| Description | 1 online resource (1 volume (various pagings)) |
| Numéro de catalogue |
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| Descripteurs | Advertising -- Canada. Consumer education -- Canada. Energy conservation -- Canada. Mass media -- Social aspects -- Canada. Publicité -- Canada. Consommateurs -- Éducation -- Canada. Économies d'énergie -- Canada. Médias -- Aspect social -- Canada. |