Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar. : CP22-197/2021E-PDF
"In response to the ongoing COVID-19 pandemic, the Privy Council Office (PCO) wanted to develop a psychographic segmentation of Canadians that would fill key knowledge gaps surrounding values-based attitudinal profiles. More specifically, a segmentation would aid PCO in developing an understanding of the relationship between Canadians’ social values and attitudes and Canadians’ perceptions, behaviours, and concerns regarding public health measures, particularly as it concerns the COVID Alert app and vaccination hesitancy"--Executive summary, page 5.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.897432&sl=1
| Ministère/Organisme | Kantar (Firm), issuing body. Canada. Privy Council Office, issuing body. |
|---|---|
| Titre | Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique |
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| Note(s) | Issued also in French under title: Segmentation psychographique des canadiens et des canadiennes en ce qui a trait à la COVID-19 : rapport final. "Contract number: 35035-201074/001/CY." "Registration number: POR 075-20." Text chiefly in English; includes some text in French. |
| Information sur la publication | [Ottawa] : Privy Council Office = Bureau du Conseil privé, March 2021. ©2021 |
| Description | 1 online resource (113 pages) + executive summary (5 pages) |
| ISBN | 9780660378695 |
| Numéro de catalogue |
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| Descripteurs | COVID-19 (Disease) -- Canada -- Public opinion. COVID-19 (Disease) -- Government policy -- Canada -- Public opinion. COVID-19 (Disease) -- Vaccination -- Canada -- Public opinion. Public opinion -- Canada. |
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