Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar.: CP22-197/2021E-PDF
"In response to the ongoing COVID-19 pandemic, the Privy Council Office (PCO) wanted to develop a psychographic segmentation of Canadians that would fill key knowledge gaps surrounding values-based attitudinal profiles. More specifically, a segmentation would aid PCO in developing an understanding of the relationship between Canadians’ social values and attitudes and Canadians’ perceptions, behaviours, and concerns regarding public health measures, particularly as it concerns the COVID Alert app and vaccination hesitancy"--Executive summary, page 5.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.897432&sl=0
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| Title | Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document |
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| Publishing information |
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| Description | 1 online resource (113 pages) + executive summary (5 pages) |
| ISBN | 9780660378695 |
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| Subject terms |
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