Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar.: CP22-197/2021E-PDF
"In response to the ongoing COVID-19 pandemic, the Privy Council Office (PCO) wanted to develop a psychographic segmentation of Canadians that would fill key knowledge gaps surrounding values-based attitudinal profiles. More specifically, a segmentation would aid PCO in developing an understanding of the relationship between Canadians’ social values and attitudes and Canadians’ perceptions, behaviours, and concerns regarding public health measures, particularly as it concerns the COVID Alert app and vaccination hesitancy"--Executive summary, page 5.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.897432&sl=0
| Department/Agency | Kantar (Firm), issuing body. Canada. Privy Council Office, issuing body. |
|---|---|
| Title | Psychographic segmentation of Canadians regarding COVID-19 : final report / prepared for Privy Council Office; supplier name: Kantar. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Segmentation psychographique des canadiens et des canadiennes en ce qui a trait à la COVID-19 : rapport final. "Contract number: 35035-201074/001/CY." "Registration number: POR 075-20." Text chiefly in English; includes some text in French. |
| Publishing information | [Ottawa] : Privy Council Office = Bureau du Conseil privé, March 2021. ©2021 |
| Description | 1 online resource (113 pages) + executive summary (5 pages) |
| ISBN | 9780660378695 |
| Catalogue number |
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| Subject terms | COVID-19 (Disease) -- Canada -- Public opinion. COVID-19 (Disease) -- Government policy -- Canada -- Public opinion. COVID-19 (Disease) -- Vaccination -- Canada -- Public opinion. Public opinion -- Canada. |
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